"Good Morning Pluto" Insight 51 Campaign, http://www.insight51.com/Campaign_Archive/2007/Good_Morning_Pluto/Good_Morning_Pluto.php, Viewed September 16, 2010.
Insight 51 is a surf/skate/street brand that uses strong promotional media to promote the brand and their seasonal campaigns.
The brand is also well known for their strong creative and design ethos which is illustrated in their successful photographic posters. The posters are always playful and strong images appealing to youth and adults. Because these posters are so strong, they become a very viral visual method to promote the brand, with the images being blogged about across the globe.
I think using provoking images that attract viewers attention is a very successful way to promote a brand, as it can be used on the web and in print to reduce promoting costs.
No comments:
Post a Comment