Week 7 Journal

UC Refectory Branding: UC Eat!

The Refectory has just undergone brand maintenance to improve brand image, experience and quality. This brand maintenance saw the Refectory have a redesign of their logo.

The new Refectory logo has created a fresh new look for the business that will help give the Refectory a competitive advantage over other campus restaurants. The UC Eat! logo is a sub brand of the UC Life! brand. The other brands include: UC Live!(Live music, festivals and other events), UC Events! (Academic functions) and UC Fit! (UC gym)

The idea of this sub branding is that consumers will know that these campus activities are all related and run by the UCU. It helps build consumer relationships and create the idea that "everything I need is at the University." (i.e. all retail, events, fitness and food outlets)

The new logo has been treated to look modern without dating quickly. The spot colours have been chosen to look youthful and fresh, with secondary colours to be used to differentiate particular outlets.

Self Progress:
Throughout this blog and through the weekly activities and lectures I have been able to look at what needs to be included in our audit. Personally, this assignment has been hard work to relate my live case study as we really haven't been provided with the information we need. However we have been able to get small amounts of information from UCU and where we do not have information we can suggest or assume information to the business.

The business.gov website has been very useful with the templates and checklists offered and I can see how useful these tools would be in the workforce to be able to complete and audit.

I can imagine the work that would have to undergo a marketing audit in the workforce would be hard but a vital part of any businesses marketing and promotional operations.

Week 7 Blog

I was once again unable to get to a computer for sunday, however here is my response to the Business Consultation site.

The site was created to supply information about policies and regulations that may affect business owners and their particular field of business.
The site is not as successful as other elements of the business.gov site. When I searched words into the search field, no results ever appeared. However, when I clicked into the advanced search I was able to see the agencies and topics the consultation site related to. I think the site would be more successful if the users could see the list of options (agencies and topics) first, rather than searching for options that come up negative.