Week 10 Journal

1. What is reflection and why is it important in business and when planning marketing.
Reflection is a process of careful consideration and evaluating the effects of a process or action. It is important in business and when planning marketing in order to determine whether a marketing activity is successful or not, and to what degree was it successful. Reflection/ evaluation can also help create or improve new marketing strategies .


Week 10 Blog
The business.gov website has easy navigation with most aspects of a well functioning website. The search bar is positioned in the top right corner which allows users to quickly search for specific inquiries. The sites navigation is positioned on the left hand side of the page. It is more usual that a website has the navigation across the top of the page, however the site works well with the links running down the page. The right hand side of the page also provides useful links such as popular link, social media links, and related pages.The site also provides a site map for easy navigation.

I also checked the website in the W3C accessibility checker and it was approved, showing that the website has successfully completed all aspects that allows it to be disability friendly. These aspects are evident in the small text in the top right hand corner where users can change the size of the text on the site. (http://validator.w3.org/)

Promotion Ideas

http://www.youtube.com/watch?v=4ba1BqJ4S2M



This Tippex ad was on the Gruen Transfer a while ago however i think it is one of the most successful viral promotional activities i have seen. It allows users to be interactive with the video as it allows users to type anything that the hunter will do e.g. hunter hugs a bear, hunter fights a bear, hunter kisses a bear, hunter serenades a bear.... pretty much anything, and the hunter will do it.

The most effective part of the ad is when the hunter reaches outside of the youtube clip and grabs the white out product. The visual is strong and startling to the viewer which is stimulating attention grabbing.



I think something like this would be awesome for UC Eat! as it targets a young market segment that is computer literate and is a market segment that would enjoy the amusement of the clip, particularly to create a quick study break, which could also promote the eatery.