Project: UC Refectory Food Court - UC Eat!
Group: Anne Andrew, Claire Bradbury, Chandima Atulugamage , Karandeep Narula
Date: Wednesday, 27 October, 2010
Time: 12:30pm - 2:30pm
Venue: UC Concourse, in front of building 1
Description:
1. Game: Aim and Win (Dart Game) - Vouchers given as prizes
2. Food Sampling: will be run by the kitchen staff.
(CLICK IMAGES TO ENLARGE)
Our promotional activity was a darts game where players could win free coffee and muffin vouchers for the refectory.
The player was given three darts to throw at a board covered in Stone Fest flyers. Behind some flyers were free coffee/muffin vouchers. If the player hit a flyer with a voucher behind, they won!
The concept of the game was easy to play and easy to win. We were supplied a large number of vouchers so we could frequently refresh the board with new vouchers.
To advertise the promotion activity before the date, we set a an event group on facebook and invited all our friends that attend the University.
UCU supplied us with a large UC Eat! banner that we placed at the bottom of the board to reinforce that the activity was to promote the new refectory. The side walls of the game also included images of the new refectory layout and plans. It would have been better to have these displayed more so in a way that participants could take a good look and understand the extent of the renovations of the eatery. As a group we felt like there needed to be a few more posters with quick slogans that would grab peoples' interest, so whilst we started our promotion activity, Karan went and printed off some small A4 posters that we stuck around the game booth.
We also supplied a sheets that participants could fill out after they had played the game. The sheet asked for simple information such as their name, rate the activity from 1 to 10, and any other additional comments. From the information gathered on the sheets, it is evident that the promotional activity was successful as all participants highly enjoyed the activity.
As a group I think we worked rather well, with all of us engaging with participants, talking about the new refectory, giving darts to players, and refreshing the board with new vouchers.
From the criticism given to us by Diane about our posture, I feel although we didn't act in a professional manner, we acted in a way that appealed to our promotional activity's target market. Because it was Stone Week, everyone was in a relaxed and friendly mood and I feel that we reciprocated this. If we were performing this promotional activity in a corporate conference setting, our posture and manners would obviously been more professional. I think our friendly-laid back attitude is what let some more hesitant players participate (with some encouragement).
Overall I think our promotional activity was a success as we captured a large audience and managed to give away all vouchers whilst spreading the word about the new refectory.
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